Harold Gutierrez

About

📱 I’m currently Senior Director of Creative Audience Partnerships at UMe, Universal Music Group's catalog division (Capitol, Def Jam, Interscope Geffen A&M, Motown, Republic, et al).

What I Do

🧩 Digital Strategy: Develop global music marketing programs which include brand partnerships, interactive websites, social media, video content, advertising, and influencers.💡Creative Technology: Define and produce custom web experiences which elevate artist narrative and deepen fan-engagement.📈 Streaming Marketing: Experiment with streaming technology across DSP’s like Spotify, Apple Music, YouTube, and Amazon Music.